Here’s Why Swifties Are Convinced Taylor Swift Is Going to Announce Something at the 2025 AMAs (2025)

All Swiftie eyes will be turned toward the 2025 American Music Awards later this month, as fans are absolutely convinced that Taylor Swift is planning to announce something major at this year’s ceremony.

There are several reasons for the detective-like fanbase’s latest hunch. Two of the biggest ones tie back to the pop superstar’s online store, which fans noticed now covertly spells out “AMAs” via the first letters of each word in a prominent four-option menu: Apparel, Music, Accessories and Sale.

Additionally, Swift’s site currently has exactly 12 items up for sale at 26% off, which fans have pointed out as two significant numbers. First, the 14-time Grammy winner’s last album — the 17-week Billboard 200-topping Tortured Poets Department — was her 11th studio LP, meaning her next project would be her 12th. Second, the date of the 2025 AMAs is May 26.

That, of course, isn’t all. Taylor Nation recently reshared a fan’s post on X about voting for Swift at this year’s AMAs (she’s nominated in six categories in 2025) and wrote, “And our town, it looks so sMall from wAy up here.”

“Screamed, ‘vote for the chairman’ at the night sky!” Swift’s team added in the May 6 post.

On the surface, those lines appear to be a simple play on a lyric from Swift’s track “thanK you aIMee.” But you also might notice the randomly capitalized letters in the sentence; put them together, and what do they spell? “AMAs.”

With all of that in mind, Swifties are sure the “Fortnight” singer has something special planned for the 2025 awards. The repetition of the number 12 in her potential Easter eggs has a lot of people thinking that an announcement pertaining to her next proper album is in the cards, but some are holding out hope that she’ll actually reveal something about her long-anticipated Reputation or Taylor Swift re-records.

“Her store spelling out AMAS, 12 items on sale for 26% (the amas are on the 26th), TN capitalizing a caption to spell out AMAS…. guys… THESE ARE EASTER EGGS,” one fan wrote on X.

Another person added, “i think this enough reasonable clown material.”

If Swift does unveil something album-related at the AMAs, it would be far from the first time she’s used an award show for that purpose. It was at the 2022 VMAs that she announced Midnights, and while accepting best pop vocal album for that same LP at the 2024 Grammys, she announced Tortured Poets.

The Eras headliner also has a special history with the AMAs in particular. In 2019, she was declared the show’s second-ever artist of the decade, performing a medley of her biggest hits before accepting the honor on stage. She’s also the most-decorated artist in AMAs history, boasting 40 awards in her collection total.

Airing live on Memorial Day, or May 26, the AMAs will be available to stream on Paramount+ in the U.S. The upcoming show comes after Swift was recently spotted out and about with boyfriend Travis Kelce for the first time in months, dining at a Philadelphia restaurant on Mother’s Day (May 11) after mostly lying low following the conclusion of the Eras Tour in December.

See what Swifties are saying about the possibility of a big AMAs announcement below.